Video marketing involves any kind of video that you make and post with the sole intention of getting you closer to the overall goals of your business. When it comes to increasing both conversions and traffic in the videos that you post as part of this marketing, the most important thing to remember is that you will first need to have a good video marketing plan in order to achieve this. If you have never created videos of any kind before, then the entire process itself can be stressful to even think about; however, when you're able to come up with a good strategy to help you along the way, it will make things even easier for you in the long run.

Here are three of the most important video marketing tips to help you with increasing both conversions and traffic.

Succinct

Make sure that in your video, you get to the point as quickly as possible. Typically, you will want to achieve this within the first 5 to 10 seconds. This is because studies show that approximately one-fifth of all individuals who view videos on the internet will end up moving on to something else completely different within 10 seconds of a video beginning to play. This means that within that same span of time, you should let the viewer themselves know exactly why they should stick around and continue to watch your video, regardless of how long the video itself may actually be.

Call to Action

Similar to all of your other types of marketing content, your video that you post should feature some type of specific call to action. Many marketers will typically place their call to action at the conclusion of their videos as the video itself fades to black. Generally, this is a great place for a call to action to be included; however, you should never limit yourself to simply placing one here and leaving it at that. In fact, you should also consider placing a call to action in another portion of your video as well, preferably so it can be seen while the viewer themselves is engaged with the actual content itself. On the other hand, the call to action is something that you should always be careful with as well, as you will not want to cause any annoyances with the viewer, nor will you want to interrupt the overall flow of the video itself to the point where it will derail your general message.

Stay on Topic

No matter what, always make sure that you keep your story as interesting as possible. Those who take the time to view your video will always want to feel some sort of emotion. This means that if you simply take the same type of content that already exists in other locations throughout your website and add video clips to it, you likely will not obtain the reaction that you were hoping for in terms of results. When it comes to making videos, you will essentially have more freedom to showcase all of your values to both your current customers and your potential future customers as opposed to other types of marketing formats.

Thank you for visiting the Echo Earth Media blog, an Austin video creation company. If you would like video assistance for your company contact us today!