Instagram videos for business - If you have your own business, chances are you've likely wondered how you can start using Instagram TV, or IGTV for short, to help with marketing. Thankfully, there are many different methods that you can make note of in order to help get the ball rolling on your end.

Here are five different ways to use IGTV for your own business.

*Consider creating tutorial videos as a way to highlight various features for products that you offer. There are many businesses who use IGTV as a way to post instructional content such as how-to's and tutorial videos. These are great ways to help introduce products, and even better is the fact that these videos don't have expiration dates attached to them. You can also take these videos to the next level by teaching your followers something new about your business itself and let them follow what you're doing on a real time basis.

*Think about coming up with your own type of recurring show. IGTV is considered to be a more modern form of television, meaning that you can think about sharing your own type of weekly or monthly segment at a recurring time of your choosing. By publishing episodes on a consistent basis, you will get your target audience accustomed to coming back and watching a show on your IGTV channel, thereby keeping them interested in your brand.

*Consider hosting a regular Q&A session as a way to directly engage with your customers. This is also a great way to help provide all sorts of useful information and engage in an open discussion as well. Collect all of the most popular questions, make a video answering them, then post it on your IGTV channel. Don't forget to include the names of those who have asked the questions, as well as thank them for asking, as this will help to let them know that you have truly listened to them.

*Consider using your IGTV channel to share exclusive insider content with your customers as a way to help build up a more dedicated audience. For instance, the content that you share could consist of behind the scenes videos that shows products that you are currently developing, producing, and distributing. Even better is the fact that these types of videos won't require any additional editing work on your part. Additionally, this type of content is much more authentic in nature, which is something that your customers will greatly appreciate and will also enjoy watching on a regular basis.

*Another option to consider thinking about is to feature customer input and success stories on your IGTV channel as a way to help with building social proof. Showcasing customers talking about why they love your brand will be a great way to help be more persuasive to consumers. Take the time to invite your customers to be featured on your IGTV channel in a video and allow them to let your viewers know all the reasons why they love the products and services that your brand offers.

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