Perhaps one of the best types of marketing available these days in terms of engaging audiences and promoting various messages involves video. In fact, current research indicates that approximately 90% of individuals end up making decisions based on videos, while approximately 92% of viewers who use various mobile platforms end up sharing videos with others.

Despite these statistics, it's important to note that creating a video is a task that isn't as simple as it may seem. In fact, there are many ways in which video production can appear to be both unprofessional and unfinished.

Here are three of the most important tips to make note of in terms of video production for nonprofits.

*First and foremost, you should always try to be as genuine as possible. If you're someone who works for a nonprofit, then you very likely believe in the mission that the nonprofit itself represents. As a result, video marketing is a medium that will be an excellent way to help communicate that mission to your audience; however, in the event that you try to be too glamorous, then the chances are great that you could end up losing your more emotional connection with your audience. You should take the opportunity to embrace your limitations, as well as capitalize on being able to create a more personal connection with your viewers. By communicating in a more effective manner, your viewers will end up forgiving more lower-quality video choices.

*Setting goals is another important tip that should always be kept in mind as well. Prior to utilizing a camera for your project, you will need to spend a great deal of time planning the video itself, as well as how it will be produced. This means determining why you're making the video. Keep in mind that videos can be used to do all sorts of things, such as attracting donations, spreading awareness, increasing overall engagement, and so much more. Be sure to take the time to establish a specific goal that will help to guide your overall production process.

*You will also need to ensure that you take the time to research all of your competitors as well. This will help to see what types of familiar styles that your target audience responds to the most. No matter what, always make sure that you don't beat yourself up for what others may be doing as part of their own processes. This means that just because another nonprofit may have created another video that is both engaging and hilarious that you wish you had come up with, that doesn't mean that you can't do the same thing. When it comes to researching your competitors, this is a process that more or less involves identifying all sorts of basic elements that could end up being helpful to your own process, such as content ratio, video length, and so much more. No matter what, however, always ensure that you remain true to your own brand, as well as its own tone and style.