Thanks to the ongoing COVID-19 pandemic, a vast majority of marketers are facing a multitude of challenges, such as attempting to figure out how to actually market during these trying times. The best first step to take to help with this is to compose an actual plan, which should include video; however, it can sometimes be difficult to determine exactly which types of videos should be produced during this pandemic.

Here are three of the main types of videos that marketers should focus on producing during the COVID-19 pandemic.

*One type of video that marketers should concentrate on producing is a testimonial video, which generally involves featuring your customers and asking them about what they enjoy the most about your brand. This is something that can consist of more than one video – in fact, it can comprise more than one video in which you interview multiple customers in order to determine how the ongoing pandemic is impacting them and their own businesses, as well as see what they are doing to ensure that they are able to remain on their feet. Additionally, if your customers are part of an organization that qualifies as an essential service and your brand is currently providing assistance to them, be sure to talk about that in your video.

*Another type of video to concentrate on producing as a marketer involves your overall company message, which is something that can often get a bit complicated. At the same time, however, this is a video that never needs to be anything too fancy, but it's something you should also keep as short as possible. Typically, this type of video should be at a length of only one or two minutes. In this video, inform your customers about how the ongoing COVID-19 pandemic is currently impacting your business, as well as how the pandemic is also affecting your target audience. Additionally, this type of video should also include a message from either you or a representative of your brand letting your target audience know exactly how you're currently conducting business due to the ongoing situation, which will help them with being able to better plan things out.

*One other type of video that marketers should always concentrate on producing during the ongoing pandemic is a behind the scenes video, which is the only one that, as a marketer, you may be able to create if you're considered as being an essential service. It's always important to note that individuals enjoy being able to take a look at what happens behind the scenes, so if your business is able to operate right now, let your audience know by showing them through a video. This is also a good way to let people know that you are actually open for business as well, as they will be able to see your employees in position and serving other customers, thereby giving them reassurance that business is functioning as normal and that the situation will end up getting back to normal sooner rather than later.