When it comes to companies utilizing promotion, video marketing is one of the biggest tools that they can utilize. Not only does video catch the eye on social media, in newsletters, and as a form of advertisement, but video can tell a story about your brand in a visual media that will resonate with viewers. You may be wondering whether it’s worth using videos to promote your business, event, or brand.

That’s why we have compiled three reasons why video marketing is a tried-and-true method for moving your brand and business forward in the age of digital media.

Build Trust

First and foremost, video marketing is considered to be a great way to help with building trust, which is the foundation of both sales and conversion. Let the people come to you by giving them information that is both useful and interesting. There are some people who still feel rather skeptical about purchasing products online because they sense they may be cheated somehow. When you utilize effective video marketing, however, you will be able to present our products in a more conversational form, which can help to alleviate those fears.

Mobile User Friendly

Video marketing is something that appeals to multiple mobile users. Approximately 90% of consumers have been found to watch videos on their mobile devices, with YouTube quoting that mobile video consumption increases 100% each and every year. People also enjoy watching videos while they're on the go, not to mention the number of individuals using smartphones continues to increase as well. When was the last time you watched a video on your phone?

Break It Down With Visuals

Video marketing is also a great way to help explain virtually everything, especially if you're planning to launch a new service or product. You can easily create a video to show how everything works. If you have a concept that may appear to be a bit difficult to explain, consider creating a more animated video that can help explain everything, as well as keep your audience's attention.

Thank you for reading Echo Earth Media’s blog, and Austin-based video marketing and brand storytelling company. We’re happy to have helped you learn more about why you should use video marketing!