With many communicators and business leaders alike being forced to comply with various types of social distancing guidelines as a result of the ongoing COVID-19 pandemic, this leaves them with the challenge of composing entirely new forms of content that is able to deliver messaging that is both effective and engaging while, at the same time, cutting through all of the useless clutter in order to get straight to the point. Since there are many who are taking part in video production for the first time, there are a few different tips to keep in mind prior to getting the process started.

Here are three of the most useful tips in order to effectively produce video content while also ensuring that social distancing guidelines are being followed.

*First and foremost, it's important that you are relevant to all of the current struggles related to the ongoing COVID-19 pandemic. This means that you should never ignore anything involving seriousness of the current situation, but instead focus on the chance to offer hope to those who will be watching your videos. All sorts of brands are taking the opportunity to refocus all of their energies on response involving the pandemic, meaning you can also take the opportunity to consider what your own brand could do in order to help drive impact during the current situation.

*Keep in mind that quality always matters. This means that you should always take the time to truly appreciate production value – just because you may be able to access a computer or phone and record something, that doesn't mean you should actually do it, because if it isn't done well, then it shouldn't be done. Furthermore, it's also important to note that a well-produced piece can also be delivered that not only helps to maintain overall brand integrity, but also ensures that you follow all proper social distancing guidelines that have been implemented as well. The quality of your video is what will matter to your audience, so it should matter to you as well. If the quality is poor, then the overall chance of engagement will decrease and as a result, your image as the leader of your brand will not reflect well. Additionally, you will also need to switch things up every once in a while, as new environments will help to not only keep your content as fresh as possible, but it will also keep that same content appealing to your audience as well.

*No matter what, always be as authentic as possible. This means that you should take the time to come up with a message that resonates with your audience, as well as the current situation that everyone is going through right now. All brands are able to play a part in something like this, and it's important to keep in mind that everyone is in this together. Furthermore, the message that you are able to come up with for your video is one that should also unite your audience as well.