Recent statistics have revealed that approximately 63% of all businesses have started to utilize video content marketing, while 82% of business believe that video marketing is perhaps the most important part of any marketing strategy. Video is something that is continuing to rapidly progress as time goes on and before we know it, it will achieve new heights.

Despite this, many businesses continue to have their doubts in regards to video marketing, as they wonder whether or not it's actually worth using videos as a way to help with promoting their business. Furthermore, they also wonder whether or not they actually have enough resources to both create and use video content in their own marketing.

Here are four useful reasons why your own business should always consider using video marketing.

Building Trust

Video marketing is considered to be a great way to help with building trust. The entire concept of marketing has always been based on both trust and creating long-term relationships. This means that you should stop selling and allow individuals to instead come to you by providing them with information that they will find to be both interesting and useful. In essence, video really does it all, and the content itself is more than likely to engage the audience and ignite all sorts of emotions. Even promotional videos can foster all sorts of trust.

Vocalize

Another great reason to make note of is that video marketing has the ability to explain everything, especially if you are planning to launch a new product or service. The best thing to do in this instance is to create a video that shows how everything works. In fact, 98% of all users have gone on record of stating that they watched a video in order to learn more about a product or service that they came across, and 45% of all businesses have also stated that they have some form of an explainer video located on their home page. In the event that you find you need to explain a concept that's more difficult in nature, consider creating an animated video, as animation will be able to bring concepts to life that text or live video otherwise would not be able to.

Mobile Friendly

Video marketing is also something that appeals to many mobile users as well. In fact, 90% of all consumers have stated that they watch videos on their preferred mobile devices, whether those devices be smartphones or tablets. Beginning in the third quarter of 2013, the total number of mobile video views have increased by more than 233%, and mobile video platform YouTube further reports that mobile video consumption has increased 100% per year.

Boost Sales

Perhaps more importantly is that video marketing is one thing that helps to boost both conversion and sales in the long run. In other words, video marketing can help you make some serious money. When you take the time to add a product video on your landing page, you will be able to increase conversions by approximately 80%. Additionally, videos can also directly lead to sales as well. In fact, recent studies show that approximately 74% of users who took the time to watch an explainer video in regards to a product that they came across ended up purchasing it.

Thank you for visiting the Echo Earth Media blog, a Video Marketing Production Company Austin. If you are looking to improve your company’s online presence contact us today!