Most marketers will always tell you that utilizing video is always important these days. In fact, one-third of people spend their time watching videos online, and 81% of businesses use video as a form of marketing tool, which is an increase from 63% in 2017. Furthermore, 81% of individuals have found themselves being convinced to purchase a product or take advantage of a certain service after having watched a video released by a brand.

Here are some of the most important steps involved with building a successful video marketing strategy.

Set Goals

Always set specific campaign goals and understand your target audience. Take the time to conduct your own research in regards to who you're specifically targeting, as well as what content they seem to focus on the most and the channels they tend to visit more. Additionally, concentrate on the specific goals that you are trying to reach with a video marketing campaign, whether it be traffic, sales, awareness, etc. Take the time to gather consumer insights prior to launching your video.

Stay on Brand

Always stay on the brand and focus on your message across the videos that you post. It's always important that those who view your videos always know who is speaking to them. Studies show that companies who have consistent branding are approximately 20% more successful than those who don't have consistent branding. This means that if you post your videos on YouTube or a specific social media platform, then they should also link you either your website or a landing page.

Set A Budget

Ensure that your video budget makes sense. There are marketers who tend to make the mistake of believing that investing a lot of money into a video project will make it a great success; however, this could not be further from the truth. In terms of making a video, always keep your campaign goals in mind and make sure that you're spending your budget wisely.

Optimize For EVERY Channel

Make sure that you optimize all of your videos and your target for each channel. Depending on what specific channels you decide to launch your campaigns, it's important to ensure that your videos are always optimized in order to obtain as much engagement as they possibly can. For instance, if you choose to upload your videos to Facebook, they should be kept short, uploaded directly to the channel, and captions should be added.

Retest Videos

Always test and retest your videos. This will help you to determine exactly what specific elements of a campaign are working out and which ones aren't. For instance, perhaps you're uploading your videos during the wrong time of the day, you're not uploading to the correct channels, or your videos themselves are either too long or too short in length.

Retarget

Video retargeting is important to consider as well, as this will help to ensure that you are connecting video ads to all of your shoppers. This will always be the case regardless of where they may be watching videos from. Any great video will only be able to go as far as a strong campaign is able to take it.

Thank you for visiting the Echo Earth Media blog, a company that produces videos for business austin. Contact us today for a free consultation.