Three Ways to Make Your Marketing Video Go Viral

When it comes to browsing through social media, one aspect that can spread rather quickly is that of videos. Regardless of the types of videos, virtually anyone has the chance of going viral these days. Despite this, however, it's difficult to actually get noticed and make a big splash. This is because only 1.2% of all videos that are posted to Facebook actually end up going viral.

Even though going viral isn't easy to do and it essentially boils down to sheer luck, there are a few useful tips that you can make note of to help with increasing the chances of getting your marketing video to go viral, which can result in millions of new eyes viewing your brand.

Here are three ways to help make your marketing video go viral.

*First and foremost, always keep your video short and sweet. Since there is already so much content online nowadays, many consumers are always finding themselves getting pulled in all sorts of different directions. This means that you will need to find some useful ways to get the attention of viewers almost right away. Statistics show that approximately 30% of viewers tend to stop watching a video after 30 seconds, while 45% will stop watching after a minute and 60% will stop watching after two minutes. Typically, you will want to get to the main point of your video within the first 30 seconds, as failing to do so will likely result in viewers wanting to stop watching.

*Once you finish creating your video, be sure to share it everywhere rather than just focusing on one specific social media platform and hoping that you'll get all sorts of attention. The best way to increase the chances of your video going viral is to share it on multiple platforms such as YouTube, Vimeo, Twitter, blog posts, your own website, etc. Essentially, the more places you share your marketing video, the more chances it will be seen by millions of viewers. Additionally, you should also consider creating a buzz around your video prior to posting it as well. For instance, send your email list a sneak peek of the video and let them know when it will premiere, which is a great way to guarantee that the video itself will obtain many views from your best fans as soon as it goes live.

*Another great way to create your own viral marketing video is to concentrate on factors that are already working rather than blindly coming up with a marketing video and simply hoping that it goes viral. Take the time to closely look at viral videos that have become popular over the past few years and take into consideration what they have done that ended up making them successful. Additionally, don't forget to check out your competition as well and look at what types of videos worked out the best for them throughout social media. Many free tools are available online to help determine the most popular content that a brand has, which can also help you figure out the formula for viral success.

Echo Earth Media is a video production company that serves all areas of the state of Texas, including the following cities:

*Austin

*Corpus Christi

*Dallas

*Houston

*Midland

*San Antonio