Four Great 2021 Video Marketing Ideas

Without a doubt, the year 2020 has certainly felt like the longest year in recent memory. Now that the year 2021 is upon us, however, many people are hoping for much more positive changes, especially when it comes to marketing. Thankfully, January is full of so many holidays that you can use to fill out your own marketing calendar, and there are all sorts of days that are able to be used in order to come up with many different video marketing ideas that are designed to connect with your target audience.

Here are four great video marketing ideas to consider for 2021.

*One great video marketing idea for 2021 can center around Inauguration Day. No matter what your specific stand regarding politics may be – whether you voted for President Trump or President-elect Biden – perhaps one of the most newsworthy days in the entire United States is Inauguration Day, which takes place once every four years. While this specific date may not be as huge for companies, it still manages to dominate news headlines for a few days. Creating a friendly video to show a bit of patriotism is never a bad idea.

*Another useful video marketing idea for 2021 could center around Community Manager Appreciation Day, which is technically another hashtag-type holiday. Rather than focusing attention on either your brand or the products that you offer, take the time to instead focus on the members of your own team. For instance, Community Managers are typically tasked with both engaging and communicating with audiences on social media. Take the time to create a video showcasing who they are, which will help to allow your target audience to see exactly who they are. Regardless of the type of video you create, whether it's a sit-down interview or a “day in the life” video, this one is sure to become a popular choice.

*One other great video marketing idea for 2021 could center around Get to Know Your Customers Day, which itself is rather self-explanatory and can be great for any business who could be looking to sell products and/or services. When it comes to the top things that all marketers should do, getting to know all the needs of their customers is certainly one of them, and creating this type of video is definitely a popular way to connect with them. For instance, create social media videos in order to engage with your customers, as well as ask questions about who they are, as well as what all they're looking for.

*Another awesome video marketing idea for 2021 can center around New Year's Day. We all know that each new year always brings not only new hope, but also new chances of success. In fact, the only way to ensure that you are able to have a year that's full of a successful amount of video marketing is to ensure that you are able to start things off on the right foot, such as using stock images, audio, and video in order to create a video designed to help celebrate the new year, which you can also add your brand logo to as well.

If you believe your business could benefit from a professional marketing video or ad, contact the team at Echo Earth Media today!