Building a Successful Video Marketing Strategy

Most marketers will always tell you that utilizing video is always important these days. In fact, one-third of people spend their time watching videos online, and 81% of businesses use video as a form of marketing tool, which is an increase from 63% in 2017. Furthermore, 81% of individuals have found themselves being convinced to purchase a product or take advantage of a certain service after having watched a video released by a brand.

Read More
Team Echo
How to use video for your business

When it comes to video, this is a medium that has all sorts of ways in which it can be used. Not only can it be as creative as possible, but in terms of business, it can be used to showcase a company in many different ways. There are some who even say that video is perhaps the best medium in terms of return on investment as well.

Read More
Team Echo
Professional Videography Tips

When it comes to videography, this specific process is essentially part instinct and part technique. You may also find yourself shooting essentially on the fly depending on what type of documentary that you're shooting, such as a historical documentary that features many different “talking head” types of interviews.

Read More
Team Echo
How your business' website can use video

Statistics show that approximately 76.5% of both marketers and small businesses alike end up experiencing great results whenever they utilize video marketing. This leads to the question of how someone can use video themselves in order to obtain the best impact on their own website.

Read More
Team Echo
The types of video marketing

Prior to beginning filming any type of marketing video for your company, it's extremely important that you first take the time to determine exactly what specific type of video that you wish to create. Doing so will help you get your idea across in a much more efficient manner.

Read More
Team Echo
What does successful video marketing look like?

In terms of going viral when it comes to video marketing, this is something that should never really be the main objective of your overall campaign. The most important thing to remember when it comes to video marketing is that you will always need to do everything that you can in order to learn all of the best practices for making sure that your campaign meets all of your objectives.

Read More
Team Echo
Why your business should use video marketing

Recent statistics have revealed that approximately 63% of all businesses have started to utilize video content marketing, while 82% of business believe that video marketing is perhaps the most important part of any marketing strategy. Video is something that is continuing to rapidly progress as time goes on and before we know it, it will achieve new heights.

Read More
Team Echo
Five Things to Avoid When Creating Videos for Branding

Marketing video company Austin - One of the best ways to help connect with your customers in terms of branding is creating videos. However, while there are many great videos out there and while they can often be simple to make, there are a few missteps that should be avoided if you wish to see the best results for your own videos.

Read More
Team Echo
Five Ways to Use Instagram TV for Business

Instagram videos for business - If you have your own business, chances are you've likely wondered how you can start using Instagram TV, or IGTV for short, to help with marketing. Thankfully, there are many different methods that you can make note of in order to help get the ball rolling on your end.

Read More
Team Echo
Five Tips to Advertise on Facebook Videos

Social Media Videos Austin - Standing out on perhaps the world's largest social media platform is never easy; however, it's never impossible either. The best way to stand out and become successful in your social media strategies is to advertise with Facebook videos.

Read More
Team Echo
2020 Video Marketing Statistics

Video marketing Austin - Perhaps one of the most effective digital marketing strategies that continues to be the most effective in the year 2020 thus far is video. This is because people tend to find videos much more engaging than perhaps any other type of content that's currently available.

Read More
Team Echo
Three Ways in Which Animation Can Enhance Your Brand

It's certainly no secret that animation is extremely useful in bringing your amazing ideas to life. It can even be used to help with marketing campaigns, and more and more companies and individuals are using animation to help with improving their online marketing and promotional strategies.

Read More
Team Echo
Three Reasons to Hire a Video Production Agency

Video is a medium great for all sorts of content. However, there are times where some people simply do not know where they should begin when it comes to video production. They ultimately will believe that the easiest thing to do is to record their own video, then download a certain type of software to take care of everything regarding the production themselves.

Read More
Team Echo
Three Reasons Why You Should Use Video Marketing

When it comes to companies utilizing promotion, video marketing is one of the biggest tools that they can utilize. Not only does video catch the eye on social media, in newsletters, and as a form of advertisement, but video can tell a story about your brand in a visual media that will resonate with viewers. You may be wondering whether it’s worth using videos to promote your business, event, or brand.

Read More
Team Echo
How Video Conferencing is Transforming the Medical Industry

The medical field itself is always seeking out new and effective methods of communication, and video conferencing is one way that has proven to be safe, effective, and new. One question many of these facilities tend to ask themselves is how do health providers select the right video conferencing tool that will be able to provide the most high quality audio and video?

Read More
Team Echo
3 Ways to Improve Corporate Communications Using Video

Perhaps one of the greatest challenges for many organizations as they continue to mature and grow is communication rather than competition. This is also an issue that has become bigger thanks to remote offices continue to establish themselves around the world, as well as sales taking place online on a constant basis.

Read More
Team Echo