Five Things to Avoid When Creating Videos for Branding

Marketing video company Austin - One of the best ways to help connect with your customers in terms of branding is creating videos. However, while there are many great videos out there and while they can often be simple to make, there are a few missteps that should be avoided if you wish to see the best results for your own videos.

Here are five of the most common things to avoid when it comes to creating videos for branding.

*First and foremost, never forget the general call to action. This is what lets your users know what actions they should take next. Your video shouldn't become an actual sales pitch; however, you should always utilize the momentum that comes when someone watches your video all the way through. For instance, provide a website that they can visit or ask them to subscribe to a YouTube channel that you have. If you don't provide any information at all, they will just click away for good and you'll lose their support as a result.

*Never go with a tone that doesn't align with your brand. Always select a style and tone that matches with everything. Getting creative is never wrong; however, it's important to be consistent with the brand you've established for yourself rather than being brave and getting far too creative, which can ultimately lead to disaster.

*No matter what, never ramble on in your video. Always keep things short and sweet, as well as to the point. Generally, your video should be at least two and a half minutes long as the best way to aim for the best brand awareness. While there are some exceptions to this rule of thumb, it's always better to be safe than sorry. Your customers don't want to sit through a long video of you rambling on about something that will end up wanting to make them no longer want to watch your video.

*It's also important to never get stuck in “sales” mode when making a video. While making a branded video should help you with selling more in the future, the goal should not be selling something immediately. Getting stuck in “sales” mode isn't something you should focus on, but rather focus more on telling a story, creating value, and making an impact. Sales will, of course, follow as a result of you creating your video, even if you add in a specific call to action at the conclusion of it.

*You should also never focus more on the overall achievements of your brand. Even though you may be proud of the achievements that your brand has achieved and you may believe that a video is the best way to share this news with your customers, it isn't actually what your audience wants to watch and hear. They're more interested in content that provides value for them. Take the time to conduct research in order to determine exactly what your customers are searching for, as well as how you can provide all of that with the content of your video.

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