Echo Earth Media
Your GTM Video Team
Echo Earth Media is an award-winning Video Content production Agency. We are seasoned strategists, storytellers and production aficionados that provide end to end guidance on leveraging video to take your GTM strategy to the next level.
Leveraging video can be a powerful way to execute a go-to-market strategy across various industries and can enhance various aspects across different areas of your business. Here are some key areas where video can make a significant impact:
Product Demonstrations and Tutorials: Videos can effectively showcase your product or service in action, highlighting its features, benefits, and use cases. Whether it's a software demo, a tutorial for assembling a product, or a walkthrough of its functionalities, videos can help potential customers understand how your offering can solve their problems.
Brand Awareness and Storytelling: Video is a powerful medium for storytelling, allowing you to convey your brand's values, mission, and personality in a compelling way. Use videos to share your company's origin story, showcase your team members, or highlight your company culture. These videos can help humanize your brand and connect with your audience on an emotional level.
Customer Testimonials and Case Studies: Hearing directly from satisfied customers can be a persuasive way to build trust and credibility. Create video testimonials featuring happy customers sharing their experiences with your product or service. Additionally, produce case study videos that demonstrate real-world results and the impact your offering has had on customers' businesses.
Lead Generation and Conversion: Video can be a valuable tool for lead generation and conversion throughout the sales funnel. Create engaging video content gated behind lead capture forms to attract and qualify prospects. Use video email campaigns to nurture leads and move them through the buying process. You can also incorporate video into your landing pages, sales pages, and product pages to increase conversion rates.
Training and Onboarding: Video is an effective medium for training employees, partners, and customers. Create instructional videos to onboard new hires, educate partners on your products or services, or provide ongoing training and support. Video-based training materials are often more engaging and easier to digest than traditional text-based resources.
Event Promotion and Coverage: If your company participates in industry events, trade shows, or conferences, use video to promote your presence before the event and provide coverage during and after the event. Create teaser videos to generate excitement, livestream key sessions or presentations, and produce recap videos to share highlights and key takeaways with your audience.
Social Media Marketing: Video content performs exceptionally well on social media platforms due to its visual nature and ability to capture attention. Create short, engaging videos optimized for each platform to increase brand visibility, drive engagement, and encourage social sharing. Experiment with different formats, such as stories, reels, and livestreams, to keep your audience engaged.
Customer Support and FAQs: Use video to provide self-service support resources and answer frequently asked questions. Create video tutorials, troubleshooting guides, and product walkthroughs to help customers troubleshoot issues and make the most of your products or services. This can reduce support inquiries and improve customer satisfaction.
By incorporating video into these various areas of your go-to-market strategy, you can increase engagement, drive conversions, and ultimately achieve your business goals more effectively.
Creating engaging videos for your brand can boost conversions and sales, and if you create an interesting video you could see it shared by your audience across multiple platforms. If this does happen, you want to also be sure that your video can be viewed comfortably on all of said platforms, including mobile. Mobile viewing takes up over half of the overall viewing audience, if your content is frustrating and difficult to access through mobile or just not available at all you’re missing a large chunk of your potential audience. However, if done properly, video content can see a great Return On Investment (ROI), build trust with clients, and increases engagement overall.
We pride ourselves on a seamless process from pre-production to final product. We tell our clients’ stories more distinctively and build their brands more effectively by being intimately aware of their goals and target audience.
Contact Echo Earth Media today for a free consultation. We can help you:
Understand your audience
Set Clear Objectives
Create compelling Content
Chose the Right platforms
Optimize for search
Promote your videos
Engage with your audience
Track and Analyze Performance
By following these steps and continuously iterating on your strategy based on feedback and performance data, you can develop a successful go-to-market strategy leveraging the power of video
We serve all areas of Texas including:
Austin | Corpus Christi | Dallas | Houston | Midland | San Antonio | And More…