Five Tips to Advertise on Facebook Videos
Social Media Videos Austin - Standing out on perhaps the world's largest social media platform is never easy; however, it's never impossible either. The best way to stand out and become successful in your social media strategies is to advertise with Facebook videos.
The main reason is because your main audience is on Facebook, which gives you the best opportunity to consistently get close to them in the most effective manner possible. Even better is the fact that you can do it for free.
Here are five useful tips to help you advertise using Facebook videos.
*First and foremost, think about the type of video that you want to make. There are two different ways in which you can use Facebook video advertising. You can create video ads on the platform itself, or you can promote a video publication. From there, you will then need to decide what to speak about in the video, whether you want to present your brand, share information about a product, create a testimonial video, create an animation, advertise a webinar, or come up with a short video that invites users to download a free ebook.
*Be sure to focus on quality. While you may have the best video, not focusing on quality can result in the video not working out at all whatsoever. This means you will need to use acceptable lighting, sound, imaging, and staging. Additionally, don't forget all of the technical aspects regarding the size of the recommended image, which should be 1,280 x 720 pixels or the appearance of the image, which should be 16:9 or 1:1. Additionally, keep in mind that any video you post must include very little amounts of text.
*Consider all of your objectives with your video. If you aren't sure about what it is that you wish to achieve, you'll find it to be difficult to communicate this is your video advertisement. Be sure that you're able to define all of your objectives to your target audience. Thankfully, the platform is able to assist you with this by providing you with several different marketing objectives when you start setting up your advertising campaign.
*Always be careful when it comes to both the title and image of your video no matter what. If you have a title that's eye-catching, you will have more possibilities for people to continue to watch whatever it is that you have to share. Additionally, you will have even more of a chance if you can spark their interest with a miniature image.
*Another important factor to consider for your video is subtitles. This is because some people who watch your videos may not have sound, and thanks to subtitles, they will be able to continue viewing your video without having any issues whatsoever. Subtitles can also help you reach a larger audience, especially if your video is in English and you have Spanish subtitles. This will help you gain even more view. You can either add subtitles yourself or upload them once your video is officially on Facebook, as the platform permits you to add subtitles directly.
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