Types of Social Media Videos for Business

While it's already possible to share any type of video link on social media platforms, perhaps the best and most effective way to go viral is to create and optimize videos based on exactly what works best for each specific network.

Thankfully, there are many different proven methods that are designed to help improve the odds of people being able to see and watch the video content that you create and upload for your business.

Here are four different types of social media videos that are the most popular for business.

Interviews

Perhaps one of the most popular types of social media videos for any business is the interview/Q&A video. This is a great way to not only engage your target audience, but it's also an exciting way to answer any and all questions that they may have on their minds. In terms of an interview, this is something that you can conduct by sitting down with a team member, customer, etc. for a chat on-screen. Additionally, you can prepare questions prior to the interview itself taking place, as well as request that your followers submit questions that can be asked during the interview. When it comes to the Q&A format, this is something that tends to work best for solo videos, as you will be able to speak directly to your followers and answer any questions that they submit to you. For this type of video, you can either go live or do a pre-recorded video.

Feature Videos

Feature/product videos are another popular video type for businesses. Studies show that approximately 78% of individuals have stated that their overall purchasing decisions were influenced by social media posts made by brands. The best and most effective method to either highlight a certain product or demonstrate a product's features is to upload a video and showcase everything yourself. Additionally, it will also increase the chances that your followers will end up wanting to purchase the product that is being featured in the video itself.

User-Generated Content

Another popular type of video regularly utilized by businesses is that of user-generated content. It can be extremely time-consuming to create content of your own, which means that it can be a good idea to allow your most loyal viewers to share some of their own content on your channels. For instance, consider holding a contest as a way to gather this type of content, watch for videos that your followers post on a regular basis, or reach out to other influencers in your industry. Don't forget to share this content as well!

Announcements

One other popular type of video for businesses involves those that include announcements and/or reveals. These are generally always found on multiple social media platforms, whether the videos are about something such as a new product line or a business expansion. Regardless of what the video will actually be about, always try your best to make it as fun as possible, and don't forget to encourage all of your followers to share it once it gets posted!

Thank you for visiting the Echo Earth Media blog, a company that produces social media videos for business. Contact them today for a free consultation and take your business to the next level.