Three Successful Pre-Production Tips for Creating Successful Video Content

When it comes to being an experienced digital marketer, these are professionals who truly know that video is extremely important in terms of content. Regardless of what type of platform the video ends up getting posted on, it's always worth noting that consumers love video. This is especially the case with emails as well, as statistics show that emails end up getting opened approximately 7% more when the word “video” is included in the subject line.

One important factor to keep in mind is that no good marketing video can ever be created without first coming up with a plan involving how the video itself will be created, which is a process commonly referred to as pre-production. When you take the time to plan your video ahead, not only will you be saving a great deal of time, but you will be saving a decent amount of money too.

Here are three of the most successful pre-production tips for ensuring that you are able to create the most successful video content.

*First and foremost, always ensure that your overall message is as clear as possible. While it's just as important to know your target market and audience, being able to define your message is just as important as well. This means that you shouldn't make an attempt to jam everything into a single video that explains everything. Since your business is likely one that offers various types of goods and services, chances are you will likely need more than one video that talks about all of these, such as product demonstrations for basic customers, more complex product demonstrations for members of upper management, a video with a message from your company CEO, and more.

*Take the time to compose a script for your video before then making all of the necessary revisions as many times as needed. Despite what you may have previously heard, a script can't be written by just anyone. There are many instances in which someone on your team will compose a script and believe that it's ready to be used without needing to be revised in any way. However, it's essential to obtain input from other members of the marketing team, more specifically those who are able to speak to customers on an individual basis. In the event that the script for the video ends up going through several different revisions before the video shoot itself commences, this is something that you shouldn't worry about. In fact, this is a step that is a normal part of the pre-production process.

*Another important pre-production tip to always consider making note of is to always compose a shot list. This is a list that includes specific details such as lighting direction and camera placement, all of which essentially make this document a type of planner involving the pre-production process. This is something that should always be included as part of your pre-production tasks and should typically include the scene number, shot number, location, shot description, framing, action/dialogue, all actors who are involved, all props that are needed, and any additional notes that may be required.