What You Can Expect By Hiring a Video Marketing Agency

In the event that video marketing is something that you may be considering, it's always a good idea to consider hiring a video marketing agency in order to ensure that everything is done as professionally as possible. There are also a few important things to consider when it comes to vetting any and all potential candidates. Oftentimes, many companies will look to hire a video production house in order to have their content created; however, there's a major difference between working with a production company and a marketing agency.

The best way to understand this difference is to understand what video production actually is. Generally defined, video production is a process that you go through in order to produce actual video content, almost similar to film-making but instead using images that are digitally recorded. There are three different parts that are involved with the process, which include the following:

• Pre-production

• Production

• Post-production

PRE-PRODUCTION

Any experienced video marketing agency will assist you with determining what specific type of video will be best for you and your vision. Regardless of what it is, they will typically take the time to discuss everything with you as part of the pre-production strategy. The agency could potentially have a design team that can help compose a detailed storyboard, which will help to establish what the viewer will be seeing in each shot. The more detail that is provided by a storyboard, the easier it will be to view the final product. Pre-production also involves such duties as scheduling, logistics, and script-writing as well. An experienced video marketing agency will generally have experienced multimedia producers who will be able to handle all aspects of your video marketing, including these factors.

PRODUCTION

In terms of the production phase, the video marketing agency you work with should be able to offer the same services that you would get from a production company. These include the following:

• Quality equipment

• Lighting

• Interview coaching

• Techniques

The production phase can also include all sorts of things from promotional, educational, web-based, corporate, or television material. Media production companies are often responsible for everything, ranging from the initial project concept to its final completion. Furthermore, the company will also assist you with factors including scheduling, scripting, casting, concept, and so much more.

POST-PRODUCTION

When it comes to post-production, this is where any experienced video marketing agency will truly shine. This is because you will not only receive a high-quality video that highlights your service or product, but you will also be able to have access to all of the tools that you will need in order for your video to be found on multiple search engines. As a result, your target audience will have a much better chance at being able to locate your website.

The video marketing agency will be able to utilize all of the necessary tools to optimize both the video's description and multiple other posts for search engine optimization. The added value of working with this kind of company is that they will be able to fit your video into virtually any content and make your specific plan work for you.

Thank you for visiting the Echo Earth Media blog, an Austin based company that provides services such as brand storytelling, video marketing production, and event coverage - serving the Austin, Corpus Christi, Dallas, Houston, Midland, and San Antonio areas. If you are looking to further discuss how brand storytelling can help your business, please contact us today for a consultation.