Three Secrets of Successful Video Marketing

When it comes to video marketing in terms of your brand, it’s important to keep in mind that the overall objective of your campaign shouldn’t just be going viral. There’s always much more involved than that.

Studies show that approximately 5 billion videos are viewed on platforms such as YouTube on a daily basis, while around 1200% more shares end up getting generated by social videos rather than a combination of both images an text. Additionally, videos located on a landing page help to increase conversions by 80%, while another 80% of individuals have stated that they remember a video advertisement that they saw online sometime within the past month.

Here are three of the best secrets in ensuring that your video marketing campaign will be successful.

*Take the time to ensure that your video features the best ten seconds that you possibly can. This is because approximately one-fifth of individuals will typically stop viewing a video within the span of ten seconds or even less. The best thing you can do is to get right to the point as soon as your video begins - typically within the first five to ten seconds is always best. For instance, ask some questions that could immediately grab their attention. Additionally, you could also include some teaser-type content as a way to get them excited and wanting to watch more of what you have to offer.

*Consider using humor. Everyone always wants to laugh and feel enlightened, and any brand will be able to take advantage of all sorts of amazing rewards as a result of utilizing humor in their video content. The most important thing to take away from this is to never feel constrained by what has gone before in your chosen field, nor should you make any attempt to imitate anything your competitor does. Do something that makes you stand out above everyone else.

*Always make the most of your video marketing by appealing to the needs and wants of all of your customers. This includes placing a call to action at the end of your video, which could come in the form of a tracked URL that your customers can visit, even if it leads to your brand’s website. All in all, you should focus more on concentrating on the overall value that you’re providing for your customers.

These are just a select few of the many different things that can help to ensure that your video marketing campaign is a true success for both yourself and your brand. The most important thing to keep in mind is that you always stay on point with the message that you’re trying to get across to all of your customers because by doing so, you’re ensuring that they will remain loyal to your brand for a long time to come, as well as potentially bringing in future customers. When you know that your video marketing campaign is a success, you’ll know that you’ve done everything in your power to keep your customer base happy.