3 Ways to Improve Corporate Communications Using Video

Perhaps one of the greatest challenges for many organizations as they continue to mature and grow is communication rather than competition. This is also an issue that has become bigger thanks to remote offices continue to establish themselves around the world, as well as sales taking place online on a constant basis.

Additionally, many organizations tend to rely on documentation that is heavy on text, as well as summaries, emails, and recaps in order to help with sharing ideas and keeping everyone informed. This is something that can take a long time and effort to create.

One option that’s considered to be much more effective is that of on-demand video for corporate communications, which is believed to help individuals and teams capture ideas much more quickly, as well as supplement emails and share best practices.

Here are three ways in which videos can be used as part of Improving corporate communications.

*Each year, employees tend to request more insight regarding all of the inner workings of the company that they work for; however, traditional email newsletters don’t necessarily seem to get the job done. Studies show that employees are approximately 75% more likely to watch a video to obtain this kind of information than they are to read something. Consider asking executives and internal communications teams to record video messages that can be viewed on demand or a live webcast, as these can be more engaging and shareable.

*Videos can help to improve corporate communications by replacing normal emails, as a simple three-minute video or face-to-face chat is much more preferable than having to read a message on a computer screen. Additionally, interacting with a video is also much more engaging and can greatly reduce the potential of experiencing any kind of misunderstanding.

*If the company you work for has a sales team that’s spread out across the entire country, or even around the world, this obviously makes it impossible to hold a face-to-face meeting, which can be a huge issue due to the fact that many companies often rely on meetings for all kinds of important updates. Thankfully, recording meetings on video via programs such as Skype or WebEx and storing it in the video library of your company is a great way to help keep everyone up to date no matter where they may be in the world.

These are just a select few of the many different ways in which videos can be used to help with improving corporate communications. No matter what kind of company someone may work for and in what type of field the company may be involved in, this type of option is one that could ultimately prove to be incredibly invaluable in the long run, especially for those who may work for a company, yet may be working in another part of the world. This means that they will be able to always stay on top of all of the latest information in terms of updates and so much more when it comes to what all is happening with their business.