What does successful video marketing look like?

In terms of going viral when it comes to video marketing, this is something that should never really be the main objective of your overall campaign. The most important thing to remember when it comes to video marketing is that you will always need to do everything that you can in order to learn all of the best practices for making sure that your campaign meets all of your objectives.

Here are four of the best secrets in order to ensure successful video marketing.

Educational Videos

Take the time to educate all of your customers with the video that you create. Studies show that approximately 65% of an audience are visual learners. This means that, for example, you could take the opportunity to teach all of your customers how to use a specific product or service that you're providing, as well as offer all sorts of useful tips on how they can make the most of it. You could also consider creating a special webinar that's designed to showcase your specific industry knowledge if you wish to do so.

Short and Simple

Take the time to ensure that your video features the best ten seconds that you possibly can include. Statistics show that approximately one-fifth of viewers will end up clicking away from a video within ten seconds or less if the video itself fails to get to the point within that specific amount of time. This means that you should concentrate more on getting right to the jist of your idea and manage all expectations right from the beginning. Generally, this is something that you will want to do within the first five to ten seconds of your video.

Humor

No matter what, always use humor in your video rather than feeling much too nervous about using something like this. In fact, many times, comedy is one factor that can end up helping you to get your point across more economically and efficiently. When it comes to your audience, they want to laugh, feel enlightened, and forget about their realities every once in a while, and humor is perhaps the best way to help ensure that something like this can happen for them. Take a chance on standing out and being funny in your video whenever you believe the opportunity is appropriate.

Tell a Story

Always center your video around the actual story rather than focusing more on the sale. Keep in mind that the same rules that apply for written content marketing will also always apply for video marketing as well. This means that you will need to concentrate on the value that you will be providing for all of your customers. In your video, take the opportunity to appeal to all of the needs and desires of your consumers, and don't forget to include a strategic call to action at the end of the video itself. When it comes to this, don't forget to include a tracked URL next to it that those who watch your video will be able to visit in order to obtain more information.

Thank you for visiting the Echo Earth Media blog, an Austin video marketing company. If you are looking to improve your company’s presence online contact us to start making videos today!