The types of video marketing

Prior to beginning filming any type of marketing video for your company, it's extremely important that you first take the time to determine exactly what specific type of video that you wish to create. Doing so will help you get your idea across in a much more efficient manner.

Here are five of the most common types of marketing videos.

Explainer Videos

Perhaps one of the most common types of marketing videos is the explainer video. Generally defined, this is a type of video that is designed to allow your audience to understand exactly why they need a product or service that you are offering. There are many explainer videos that tend to focus more on a fictional journey on a company's overall core buyer persona who may be struggling with some sort of issue. In the end, the individual ends up overcoming this by adopting the solution that's offered by the business, which typically includes taking advantage of the product or service that the business itself is offering.

Live Videos

Live video is another of the most common type of marketing videos. This allows a viewer to obtain a behind the scenes look at your company. Furthermore, not only does it draw much longer streams, but it also brings in higher amounts of engagement rates as well. In fact, statistics show that viewers will spend upwards of 8.1 times longer watching live video than they will watching anything on video-on-demand. With live video, you will have the ability to feature events, interviews, presentations, and you can even encourage your viewers to send in comments with any questions that they may have, which you can answer in real time.

Demo Videos

Another of the most common type of marketing videos is a demo video. As the name itself suggests, this is a video that is designed to showcase how a product that is offered by a company works. This could involve taking viewers on a tour of a specific piece of software that is being launched or unboxing some type of physical product and going over all of the basic features of it in order to promote it and show off exactly how it works.

Expert Videos

One other common type of marketing video is the expert interview video. This is highly considered to be a great way to help build up authority and trust with members of your target audience. Take the time to determine who are influencers in your industry, regardless of whether or not they may share your specific point of view, and engage in discussions with them in a live video that you can broadcast to your audience.

VR Video

Another interesting type of marketing video is the 360/virtual reality video. This is a type of video that enables users to scroll around in order to view content from every angle, almost as if they were actually standing within the actual content itself. Essentially, it will allow them to experience an event that is being featured. Typically, these specific types of videos are best viewed through devices such as Google Cardboard or Oculus Rift; however, they may also be available through other compatible devices as well.

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