How your business' website can use video

Statistics show that approximately 76.5% of both marketers and small businesses alike end up experiencing great results whenever they utilize video marketing. This leads to the question of how someone can use video themselves in order to obtain the best impact on their own website.

Video can be put essentially almost anywhere and an effect will come almost instantly. Many individuals tend to favor videos due to the fact that they're not only convenient, but they're also engaging and digestible as well. All sorts of businesses benefit from video thanks in large part to the fact that it's educational, mobile-friendly, and captivating.

Here are four great ways in which you can use video on your own website.

Homepage Video

There's the homepage explainer video — this type of video enables you to describe what your company offers, as well as what it is that makes you unique. Use this type of video to speak to the pain points of your target audience, as well as delve into the overall nuances of your solution and deliver your general proposition. Statistics show that approximately 52% of consumers end up gaining more confidence in a product or service that a company offers whenever they view a video about it first. Furthermore, while it's important to be concise with this type of video, it's also just as important to be thorough as well.

Video Testimonials

Video testimonials are another great option to consider as well. This option has been proven to be a great way to allow brands to connect with their target audiences, as they allow consumers to tell a success story involving a product or service that a company offers. Perhaps the best way to create a video testimonial is to include product information throughout the video itself, making sure that you mention all sorts of key features and positive aspects.

Product Videos

Another option to consider is the product page. The main focus of this specific type of page if to use a video to help with exploring a product or service that your company is offering to consumers, as this will allow you to better communicate larger amounts of information in a manner that is more convenient and quick that individuals will enjoy, thereby saving them both time and mental energy. Statistics show that approximately 59% of C-suite exclusives prefer to watch an actual video about a product or service as opposed to reading text involving the same topic.

Background Videos

A homepage background video is another option to consider, as it's a great way to greet your visitors. These can be used to help make an impression, as well as communicate your message to those who visit your website. While these types of videos aren't necessarily relevant to every product or service that a company offers, they do offer a more modern-type feel. In fact, those companies who are in a more competitive space will be able to greatly benefit from the opportunity to differentiate themselves, as well as their overall brand image.

Thank you for visiting the Echo Earth Media blog, an Austin visual marketing company. If you are looking to bring videos to your website or social media contact us today!